![]() ![]() Hyper Real signals the brand's perspective shift towards beauty, from colour-first to skin-first.Īccording the Mac's Chief Marketing Officer Moudachirou Rebois, Mac has historically taken a more singular focus on cosmetics, with skincare seen as playing a "supporting role to bring make up to life". The collection's special hero ingredient, Japanese Peony Extract, is harvested from the snowy region of Niigata.Ī hero ingredient in the final Mac Pro-4 Power Infusion Matrix is Japanese peony extract, harvested from the snowy Niigata region of Japan. This peony flower is known for its symbolic white colour and rareness, blooming only seven to ten days every spring. To produce this Hyper Real line, Mac uses hand-picked peonies cultivated in a natural, open-air environment, before being dried naturally under the sun.Ĥ. Ceramides: protect and improve skin’s barrier strength and aid in moisture retention.ģ.Hyaluronic acid: delivers a burst of rejuvenating moisture. ![]() Niacinamide : increases cell turnover, gently refining skin texture and increasing skin’s radiance over time.Japanese peony extract: evens skin tone, visibly improving skin’s radiance over time to deliver healthy-looking, naturally glowing skin.One of the key defining features of this collection is the Mac-exclusive Pro-4 Power Infusion Matrix, which is a combination of the following ingredients, each selected for their respective skincare benefits: Each Hyper Real product contains an exclusive Mac Pro-4 Power Infusion Matrix. The range features a hybrid serum-moisturiser product or “serumiser” (S$96), a moisturising cream (S$38), cleansing oil (S$76), and serum and moisturiser brush (S$75). Since January, these products were made available for purchase at over 1,500 Mac stores worldwide as well as online on select retailers like Lazada.Ģ. Here's what you need to know:ġ. The new skincare line will feature four types of product: But now, it's trying to get into their skincare shelves too! The premium cosmetics brand, owned by Estee Lauder, is no stranger to celebrity make up artists' bags. Already well-established in the make up industry, Mac Cosmetics is finally venturing into the skincare industry with its very first skincare collection, called Hyper Real. ![]()
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